Cody Wanner is a video creator and vlogger who runs a YouTube channel with over sixty thousand subscribers, encouraging people to do things. From tech-related videos like ‘You’re Using Your Rode VideoMicro Wrong!’ to more personal videos like ‘I Got Fired From My Own Company,’ Wanner truly embodies the true definition of a vlogger.
To talk about his experiences as a video creator, Cody joined us for an interview.
Hi, how are you, and how did you get into vlogging?
I’m doing well! Thank you! Like so many of us, my introduction to vlogging was watching Casey Neistat’s daily vlogs in 2016. I loved the concept, style, everything about it, and thought, “I should do this”, but didn’t ever act on the thought. At the end of 2017, I was reading a book and read a little one-liner which said, “if there’s something you know you need to do, stop thinking about it and do it. Immediately vlogging popped into my head. I owned a video production company at the time and took one of our production cameras home that evening. I went to a grocery store and “vlogged” it, just to make sure I didn’t freeze up vlogging in public. The next morning, January 1, 2018, I started my daily vlog, and made a new video every day for the year.
Describe your vlog in three words.
Freelancing, filmmaking, fun.
Do you have a favourite piece of content you have produced?
I don’t have a favourite per se, but there are a bunch of pieces that I’m proud of. In this video, I break down how I created a first person POV for the previous days vlog, using a phone and a pop socket. I love behind the scenes, how-to, and using video to convey emotion, this video (and the video that I am breaking down) really mean a lot to me because I made it when the US went into “lockdown” for the first time in 2020.
How often do you create content, and is there a way you schedule it?
I currently make a new YouTube video about once every two weeks. Sometimes more, sometimes less — there is no schedule currently. I am constantly making videos for Instagram stories, reels, and TikTok in between the youtube videos, and making little videos for Twitter responses 4 or 5 times a week.
What equipment do you use for vlogging? Do you have a favourite piece of equipment?
My main camera is the Sony A7siiI with a Rode Videomic Pro Plus on top of it. My secondary camera is my iPhone. I primarily use Final Cut Pro to edit, unless I’m making a video on my phone, then I use Videoleap by Lightricks (a client of mine for whom I create tutorials).
If you could give one piece of advice to an aspiring vlogger, what would it be?
The point of a vlog is to get better at vlogging and making internet videos in general. Focus on skill growth primarily, or secondarily on channel metrics. making videos, “content creation,” is massive. You are literally taking something from inside your head, and putting it out into the world — that is a massive undertaking. Don’t discredit what you are doing just because people are seeing it yet.
Are there any new vloggers on your radar that you think might make it big with their content?
The state of vlogging on YouTube is always an interesting thing — it’s a constant ebb and flow of what style of content is in, and what’s not. I think vlogging always has a place, but at least currently, its place is alongside other more niche content. That said, a channel that incorporates vlogs that I love to watch is Sal & Bart of trio stories ( https://www.youtube.com/triostories ) — they are filmmakers working on cool projects and documenting the process through vlogs, completely fascinating to watch. Keep an eye on them for sure.
Which part of the vlogging process do you find the most challenging, and do you have a way to deal with it?
Slow channel growth is tough for everyone. When you pour your heart and should into a video that doesn’t get as many views as you wanted it to, that’s tough. Push through, keep going. It’s worth it. Maybe you will change strategies, maybe you will go more niche on YouTube and let things like TikTok and IG become more an outlet for creativity — maybe your vlogs will pop off on youtube — whatever you do, keep going. Keep learning and growing and honing your skills — you never know when the most amazing story will lay itself out in front of you, and you will be there ready to capture it and tell it.
How do you think the landscape of vlogging has evolved over the years?
Vlogs have become a bit less prevalent, and the formats have changed — Victoria Paris doing these mini vlogs every hour on TikTok, Emma Chamberlain doing longer form slower stuff — vlogging is constantly evolving. It’s kind of amazing that there is no specific formula you have to follow — relax and enjoy the process of the change, try new things – who knows, maybe you are starting the next trend?
If you weren’t vlogging, what would you do?
Maybe I would be a CrossFit gym owner, or an app developer, or CEO of a company that makes apps? Maybe I’d be a stay at home parent, or a photographer? Still just trying to have fun and live an exciting and helpful life, that’s for sure!