14 YouTube Statistics & Facts That Are Essential to Know in 2022

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YouTube is a massive platform with various niches, from vlogging and dog videos to knitting tutorials. But how does it shape up amongst the other giants of social media? What statistics are interesting about the video-based platform that’s been leading the way for so long.

In this article, we’ll look at some YouTube statistics we’ve managed to gather from a survey we’ve conducted and some statistics we’ve gathered from data-driven sites that focus on YouTube as a platform.

T-Series averages around 2 million subscribers a month

Yep, the global giant from India, T-series- has been growing with insane numbers adding around 2 million subscribers each month. In addition to this, the channel adds approximately 2.5 billion views each month to its channel. To break down these numbers, on a daily average, the channel gets 66 thousand subscribers and 86 million views.

PewDiePie averages around 1.69 million views per day on his main channel

Swedish superstar PewDiePie typically averages around 1.69 million views per day. This comes to about 50.7 million views per month, making it a whopping number and showcasing just how impressive his viewership is.

YouTube has over 70 billion backlinks

If you’re into SEO, then you’ll understand just how insane this sounds. According to Ahrefs, YouTube has over 70 billion backlinks across the web, making them one of the biggest websites in the world.

81% of Americans have used YouTube

According to Statista, around 81% of Americans have used the social platform. In comparison, only 21% of Americans have used TikTok. YouTube remains a large component in popular culture in the Western world and stands strong as the leading platform for videos.

YouTube has over 2.5 billion active users monthly

The giant platform has over 2.5 billion users worldwide, making it the second biggest social media platform in the world. Facebook comes first with 2.9 billion users. While TikTok has recently passed 1 billion users. The recently shifting Twitter has around 436 million users.

Over 460 million Indians use YouTube

India leads the way when it comes to audience size on YouTube with a massive amount of users, currently sitting over 467 million. In second place, United states take the spot with 247 million users while Indonesia is in third with 139 million users.

Netherlands leads in YouTube penetration

With approximately 95 percent YouTube penetration, the Netherlands was the top country within selected countries worldwide in April 2022. It was followed by South Korea and New Zealand. In Africa, Nigeria and Kenya had YouTube penetration below 30 percent.

YouTube’s revenue rose by 14% in the first quarter of 2022

Youtube’s worldwide advertising revenues rose by 14 percent in the first quarter of 2022, to 6.9 billion U.S. dollars. One of the biggest online video platforms, YouTube has more than 100 million subscribers to its most popular channels.

YouTube’s most popular video has over 10 billion views

Yep, the beloved Baby Shark Dance has an astounding 10 billion views making it the most video on the platform. The channel Pinkfong which originally uploaded the video has currently 57.8 million subscribers.

45% of YouTube Users also use TikTok

There is always space for competition and according to GWI, YouTube shares around 45% of it’s audience outside China with TikTok — making it a major competitor in the video streaming world.

0.9% of YouTube’s users are unique to the platform

While the percent may seem low it’s quite high for any platform. Only Whatsap has a higher unique user percent with 1.5%. In comparison, TikTok has only 0.1% of its users unique to the platform.

YouTube has removed the dislike count

In November 2021, YouTube removed public displays of dislike counts on videos after a test earlier in the year, claiming that based on its internal research, users often used the dislike feature to bully and brigade. Other users, however, felt that hiding dislikes would make it harder for viewers to identify clickbait or unhelpful videos.

Sidemen took the number one trending video spot in 2021

The highly popular Sidemen took the crown with their video ‘Sidemen Tinder in Real Life 3’ in 2021 becoming the highest trending video in the UK. At this moment of time, the video has over 64 million views and 1.8 million likes.  Sidemen have over 14.8 million subscribers.

Over 80% of US parents say that their children under 11 are watching YouTube

In addition, 53% of those parents say their child watches YouTube videos at least once a day, making the platform one of the most diverse considering the age requirements to be active on other platforms.